User:Analyzethepaige/be bold

In 2010, Komen partnered with KFC briefly on a "pink bucket" campaign. In response, Breast Cancer Action launched the "What's the Cluck?" campaign. Breast Cancer Action, argued that although Komen's intentions may have been to promote KFC's new grilled chicken and vegetable meals, the same pink buckets held fried chicken which can be attributed to high-fat diets linked to cancer risk. Komen contested and saw the marketing as effective because they were able to reach women who were not brought in by other advertisements in their neighborhoods like the billboards or the spokesperson at their church.