User:Anandi.Darpel

Role and Importance of research in print media:

Media that comprises of mediums and means such as newspapers, radio and television got the ability for rapid dissemination of news. To keep the masses informed and updated daily, there emerges the need of media employees and journalists to be at the forefront with their news. Thus Research forms a major component within media. Actual meaning of the term Research must be interpreted. As the term itself indicates and connotes, re and search that denotes searching again and again. Various definitions, interpretations to this term are known and emerge. Importance of research here in media contains significant role that leads to well informed masses through the help of content that’s propagated and disseminated via the various means and forms of   media. Jobs in the domain of media are tough to gain. With proper skills, knowledge and intellect we can achieve certain position in the media industry. Research here can be an essential prerequisite for employment and jobs in media industry. As the vastness of the concept can now be known, there are a whole lot of methods and techniques used for research especially for improvised communication and media. Be it films, documentaries, news reports, television news, radio news bulletin, they all need research at some point. With readership to increase, research can be known as major tool and aspect or a necessity for rapid propagation of news reports, feature articles in various forms of media. Content that’s disseminated in today’s day and age via media must be reliable for the readers. Thus for the content to be accurate, reliable and to gain more readership, research must be tool of use for the final output to be in public interest. The contribution of Marshal McLuhan in the domain of communication and media research was noteworthy and thus the vastness in context of its theory can be known. Researchers contribute with their journals, articles, research papers relating to media and journalism. Their importance can be justified.
 * Without research there won’t be rapid propagation of news. It’s the news reporters, correspondents, anchors, editors and other positions in media organisation make use of research for producing content.
 * Approaches to this term differ. Experts such as M Stephenson and Clifford Woody have contributed by providing their ideology and conceptions to media research.
 * With websites offering access to resources to more than thousand researchers, it’s clear that research used by employees and professors as technique leads to an improvised media product. Considering the history of media and now with development of technology, research as a technique is considered by many.  Certain important concepts in Media Research are Payne Fund studies, Limited effects theory, priming theory and others.