User:Anandsaxenadu/Conscientious commerce

Meaning
Conscientious commerce is about becoming ethically, socially and environmentally aware, responsible, and, engaged as consumers, investors, business-persons, managers and as corporations! It is about putting the people and planet ahead of the misplaced notion of personal profit (Triple Bottomline) or self-interest. As such, conscientious commerce is and must be the responsibility of all, individually and collectively.

Rationale
Be it the state, markets or society- their effective functioning depends upon conscientious individuals. The root cause of the most economic crises and the instances of scams and scandals lies in the endless cycles of human greed, corruption and exploitation. And, rather than just being instances of individual failings overwhelming the institutional arrangements, such mishappenings seem to be pointing toward institutional malice. The human race must break free from the shackles of these irrational desires.

Utopia or Reality
The world needs morally developed and conscientious individuals now and here whereas sustained investment of thought, will, time and resources in building character and moral capital formation and developing conscience has been missing. That is how utopia is but and just a manifestation of societal myopia and inertia in regard to world that we desire.

In a world of mutual dependencies and imperfections, coordination and control of the intentions, decisions and actions of the individuals seems a daunting task. The challenge is to simultaneously pursue the concept of moral individual/ corporation in a moral context of state, society and markets. Instead, focus has been the easier ways of cosmetic, albeit, well-intended legislation and regulation. What is required is a macro-micro framework of interventions for conscientious commerce (See the figure on the next page). The possibility and prevalence of two-way influence transmission mechanism should ensure that every intervention counts. We believe that the oasis of conscientious commerce has the potential to permeate all that is pure, pious, nurturing, nourishing and eternally blissful and beautiful.