User:Andrea Masera

The term VeaseR was born from the need of giving a name to a new type of product in the motion picture industry communication which in common reality exists and is called Teaser while in the virtual one did not have a precise identification. The VeaseR transfers the visitor right inside the story (the main shot) of the screenplay and it challenges him with an adventure and an interactive experience. The objective of a VeaseR is exactly the same of an advertisement product in the part that it entices and engage the visitor with a certain product. Exactly what it can happens in the motion picture industry for features, docs, shorts, any kind of film. The potential of this term (product) is in its impressive sensory engagement and total immersion in the reality to which the visitor is transferred. It is going to be interesting to watch the development of similar products in the sphere of advertisement (future VR commercial or VR brand experience?), where the brand identity and brand awareness could have incredibly positive returns