User:Andreas Petronanos/sandbox

Company history
Founded in May 2010 as VenTribe by three international students studying at Edinburgh University, Scotland. The CEO Itai Raveh (formerly officer in the Israeli Navy, Economics student and inspiring leader), the product design and Chief Creative Officer Rupert Cameron Sully ( formerly Philosophy and English literature student, keeping things fresh and funky) and the VP of Marketing and Human Resources Tahir Popat (formerly Business Studies student and social Guru).

Social Commerce
VenTribe is a social commerce space that integrates social networks and e-commerce sites in order to provide an entertaining, social, and efficient online shopping experience for friends and family. VenTribe emulates the real life processes and interactions involved in and around buying a gift by translating them into Social Buying Tools, which VenTribe’s users can engage with.

The Social Buying Tools offer an efficient, entertaining and social shopping experience as opposed to merely ‘efficiency, efficiency, efficiency’, the standard approach today. Rather than the one dimensional ‘efficiency’ model, VenTribe builds on ‘efficiency’ to become a multi dimensional space that adds social, immersive and entertaining value in order to lock users in and build loyalty.

Given the nature of the VenTribe social market space, an ever-expanding array of Social Buying Tools can be created to cater for a number of different socio-commercial needs.