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Jordan Wood Industries Co. - JWICO
JWICO is a Jordan-based firm that provides a wide range of products for home and office interior space furnishing. Specializing in wooden furniture, the company manufactures an array of wooden products for homes and offices including doors, furniture, cabinets, wardrobes, workstations, and other decorative items. Started in 1975 in Amman, Jordan, the company has now extended its functions to various countries in the region including Saudi Arabia, United Arab Emirates, Sudan, Syria, Oman, Qatar, Bahrain and Iraq, catering to tailored projects provided by businesses based in these countries.

Contents 1.History 2.Vision and Mission 3.Development of JWICO 4.Products

History In November 1975, JWICO was established by Mr. Najib Qubain as a private shareholding entity in collaboration with Jutlandia Dore A/S, a Denmark-based firm. Initially, JWICO was a wooden door manufacturer with its major sales based in Iraq and Jordan. In 1986, the company decided to take its production line further, including several other products to their portfolio. The company expanded their production from wooden doors to panel furniture for kitchens, bedrooms and offices.

This product expansion was the turning point for the company, embarking it on a journey of retail. In 1987, JWICO started up its own retail business along with professional after-sales services. In 1996, the company established a huge manufacturing facility, almost doubling their production. The company signed two further alliances with Technigroup, Singapore and Depa Ltd., Dubai in 2001 and 2008 respectively, expanding its supply to various countries across the Middle East region for residential and commercial projects.

Vision and Mission With its extensive product portfolio and intricate designs, JWICO strives to achieve a high-quality standard in interior spacing for homes and offices. It aims to provide its customers with superior designs, high-quality products and exemplary after-sales services, enhancing the overall aesthetic experience of living and working spaces for those who inhibit them. The company states its vision as “To be recognized as the preferred household name of furniture products by individuals and contractors in Jordan.”

Development of JWICO Starting off as a wooden door manufacturer, JWICO has come a long way through the years to become a renowned name in interior spaces furnishing. With its future-oriented designs and careful and intricate manufacturing, the company has created a strong presence in the market, providing functional and comfortable yet stylish settings for home and offices. The company also handles custom-built furniture projects, working with challenging budgets to come up with smart designs.

The major breakthrough for JWICO was its collaboration with Depa Ltd., a provider of interior contracting services. Through this partnership, the company extended its base from Jordan to other regions in Africa and Middle East, working for large commercial projects in countries such as Saudi Arabia, United Arab Emirates, Sudan, Syria, Oman, Qatar, Bahrain and Iraq. Combined together with its decision of product-line expansion and retailing, this partnership turned out to be quite monumental for JWICO.

Products JWICO provides an array of different wooden products that can be suitable for homes and offices.

Kitchens – For their kitchen line, JWICO offers a wide variety of cabinets and drawer settings made out of different materials. The company uses solid wood, Veneer, Laminated PVC, Acrylic or a combination of them to design cabinets that suit the budgets of their customers.

Offices – For offices, JWICO offers three different varieties of workstations including the G1, X2 and X3. The G1 line constitutes of solid standing desks, the X2 series include mobile desk systems and the X3 line includes moveable workstations.

Bedrooms – For bedroom furniture, JWICO offers three different types of product lines. FARFALLA, inspired by a butterfly, is a range of bedroom sets that are chic and stylish. The ‘Dreams’ line provides simple and stylish bedroom furniture. The ‘Teens’ line is a range for younger customers, with more colourful themes.

Wardrobes – JWICO also manufactures tailored wardrobes for different rooms, taking in account the size of the room, and the budget and requirements of the client.

Doors – For both interior and exterior doors, JWICO provides a wide range of customized designs, colours, and finishes, suitable for the needs of their customers.