User:Angela Tay/sandbox

Angela Tay

Angela Tay (born 9 April 1969) is a Singaporean businesswoman, beauty queen, and a grassroots leader who actively participates in charity projects. She is the Managing Director of ERM Singapore Marketing Pte Ltd; an organization that runs pageants for children, single women, married women, and men in Singapore.

Life and Career

Angela started modelling at the age of 17, and has been actively involved in beauty pageants since then. Her first winning title was Miss Singapore Globe 1991, followed by Miss Union (NTUC), Miss Singapore Tourism Queen in 1993, and Mrs Singapore Globe 2003.

After her modelling days, Angela went on to pursue a career in the airlines industry as a cabin crew for several years. In the year 1999, Angela launched her own event management company, providing events consultation and logistic supplies.

Tapping on her experience in events management and her passion for beauty pageants, Angela started a pageantry company in 2012, ERM Singapore Marketing Pte Ltd.

The successful launch of the company was in part due to the guidance of the late Mr Alex Liu, the founder of Exclusive Resources Marketing (ERM) Pte Ltd.

Angela restructured the conventional way a beauty pageant is run, by introducing new ideas and concepts to beauty pageants.

Since 2012, she has been organising local pageants

including Miss Singapore Beauty Pageant, Mrs Singapore Pageant, Manhunt Singapore and Little Cinderella & Little Manhunt Singapore.

She introduced a charity motto and campaign named ‘Beauty With A Heart’, with the purpose and goal of raising funds through beauty pageants via partnering with corporate and non-profit organisations.

Besides overlooking ERM’s pageantry business in Singapore, Angela also works alongside ERM Malaysia, ERM Thailand, ERM Korea, and other pageant organisations for the execution of international pageants, such as Miss Tourism Queen International, Miss Global Beauty Queen, Mrs Asia International, Mrs Chinatown International, Mrs Universe, and Manhunt International.

Angela believes pageantry is a road of experience for wisdom and self-awareness. She also believes that pageantry has an added benefit, which allows participants to get to know themselves better through its journey.