User:Angelsu52/Haidilao

Haidilao International Holding Ltd. is a chain of hot pot restaurants founded in Jianyang, Sichuan, China in 1994. Its restaurants typically operate under the name Haidilao Hot Pot.

History
The name of the company originates from a mahjong term, haidilao, literally meaning "deep sea dredging", analogous to the act of completing a mahjong winning hand on picking up the last available tile in the game. This is very rare and considered very lucky.

Haidilao was founded in 1994. At first, it was a small shop selling malatang. Later it developed and expanded its menu. Zhang Yong, who came from a small village in Sichuan, is the CEO of the company.

In 2018, Haidilao Hot Pot served more than 160 million customers, with an average daily table turnover rate (i.e. the number of parties hosted per table per day) of 5.0. Haidilao Hot Pot has more than 36 million VIP members and 60,000+ staff.

Running for more than 20 years, Haidilao has received multiple awards and certifications, both domestically and internationally.

Global Expansion
At the end of June 30, 2020, Haidilao Hot Pot had 935 stores in operation. In addition to the many locations in China, the company is serving in the areas of Hong Kong, Malaysia, Singapore, Australia, Taiwan, United Kingdom, Canada, United States, Thailand, Indonesia, Vietnam, South Korea, and Japan.

The company opened its first restaurant outside of mainland China in Clarke Quay, Singapore, in 2012. This was followed by its first US outlet, which opened in Westfield Santa Anita (California) in September 2013. Haidilao continued to develop its network abroad, entering the South Korea market in 2014, the Taiwan and Japan markets in 2015, and the Hong Kong market in 2017.

IPO
In 2017, Haidilao's net profit rose 22% to 1.19 billion yuan and revenue increased 36% to 10.64 billion yuan.

Founded as a privately held company, Haidilao International Holding Ltd. filed to launch an initial public offering (IPO) in Hong Kong in 2018, aiming to raise up to US$700 million for further expansion.

As of 2018, Haidilao's IPO price of 17.80 Hong Kong dollars a share makes its market capitalization $12 billion.

Special Services
Haidilao offers personalized services including hand massage, manicure service, leather shoe cleaning service, photo printing service, and massage chairs. While customers wait in the waiting area, the staff will offer customers all kinds of snacks, fruits, drinks.

Haidilao also has a parent-child paradise, an indoor children's play area with facilities. As customers get seated in the dining area, the stall will provide customers with a variety of snacks, fruits, and games, as well as offer aprons and mobile phone bags. While eating at the dining area, customers can experience the Chinese culture through Sichuan's characteristic face-changing as well as hand-pulled noodles performances. Special request can be made for celebrations such as birthdays or anniversaries.

Human Resource Management
Haidilao is also known for its customer service. Part of the company's strategy is to be "employee-centered", focusing on "employee motivation management". It created a company culture that would bring motivation and enthusiasm to its employees, and the company culture centers around interpersonal trust and respect. Satisfied employees are motivated and willing to provide exceptional service to its customers.

For the new Haidilao employees, they are required to attend a mandatory four-day orientation and a month of trial. This allows them to understand company culture and to learn required skills.

Haidilao College
The Haidilao College is an employee training and development program that was established in 2010. Its motto is, "hard work can change the destiny and wisdom makes dream come true". The goal is to share its company culture and identify the essential skills required to succeed in business. A variety of training sessions are offered by the Haidilao College. Course topics range from culture, systems, to vocational skills and knowledge. The college offers both online and offline training programs to provide the most flexible learning experience for its employees.

Development
HaiDiLao and Panasonic jointly launched a "smart" restaurant in 2018. This smart restaurant relies on Panasonic's robotics and image recognition technology to achieve full automation of the kitchen. After the customer orders the food with tablet computer (iPad), the system in the kitchen can automatically recognize the dishes and puts them into the tray. The low temperature status of the automatic food store is effective in ensuring food hygiene, and automated meal replacement can eliminate human error. The system can also read the label information on the plate, accurately manages the type of dishes, the time of loading, the shelf life and other data to ensure food safety. Four special management mechanisms make Haidilao has low turnover rate: (1) developing a motivated workforce; (2) offering competitive compensation; (3) respecting and valuing employees.

Awards and Certifications
Haidilao Hot Pot has won more than ten titles and honors such as “advanced enterprise”, “consumer satisfaction unit” and “famous hot pot” in Sichuan, Shanxi, Henan and other provinces in China. From 2008 to 2012, it won the “Top 10 Hot Pot Restaurant” by the public comment website for 5 consecutive years in China. At the same time, it won the honorary title of “Top 100 Chinese Catering Enterprises” for 5 consecutive years. On May 27, 2011, “Haidilao” trademark was awarded “China Famous Brand”. Since 2007 up until 2018, the hot pot restaurant has won the "China Top 100 Catering Companies" for 12 consecutive years.