User:AngieclarkTU

 McDonaldization

McDonaldization is defined by increased efficiency, calculability, predictability, and control through substitution of technology for human labor power, all of which constitute a quantitative, and to some alarming, growth of instrumental rationalization.

References

Berger, K.; The developing person through the life span (5th ed). New York: Worth Publishers (2001).

Ritzer, George; The McDonaldization of Society 5. Pine Forge Press; 5 edition (August 31, 2007).

Macionis John J., Benokraitis Nijole V.; Seeing Ourselves: Classic, Contemporary, and Cross-Cultural Readings in Sociology. Prentice Hall; 7th edition (April 29, 2006).