User:Anglowino/sandbox

ukvine (website)
ukvine is a website created in 2011 by James Graham and Daniel Manning as a news platform for the commercial production of wine in England, Wales and Scotland. Containing a mix of news and features that touch directly on wine produced in the UK. The site is targeted at those who grow and produce wine; those who supply materials, services and products to vineyards and wine growers; those in the retail, on-trade and off-trade sectors responsible for the purchasing of UK wine, including buyers, CEOs and MDs of such organisations.

Mission
The partners considered that the UK-produced wine industry is reaching a tipping point in production, quality and consumer demand that justifies the launch of a dedicated website to support the industry.

History
James Graham and Daniel Manning created Fifty Fifty Media to launch a printed newspaper for the UK wine industry in 2010 and had a soft launch of the publication at the 2010 St George's Day wine tasting of the English Wine Producers. Later the decision was taken to migrate the idea to a website to work as a platform for the sector, based on the editorial and web skills the founding pair have.

James Graham has been a journalist for almost 25 years and works as Editorial Director of ukvine. Danial Manning has been a new media and graphic design expert for over 25 years and is Web Director of ukvine. He has his own IT and design business, Media Link Services.

The partners plan to develop their editorial and web knowledge to create further websites and use the most modern media platforms to develop print media, electronic media (apps, internet home page, CD-ROM, interactive publications, etc.), social media and communication channels devoted to the UK wine maker and industry professional in the UK. There is the possibility of later plans to expand into the print media, producing publications, catalogue business and seminars and workshops.

After months of development, the site went live on March 1, 2011. The date was chosen as it is St David's Day. The site covers Welsh wine production and included a Welsh vineyard in its launch content. ,

British wine
ukvine does not cover 'British wine', which is commonly used to describe a drink which is made in Britain by fermenting imported grape juice.

Industry news
ukvine carries news solely devoted to the UK industry (the only exception has been two stories about the Channel Islands, which are not in the United Kingdom). News is sourced by the website from individuals, companies, distributors, retailers and wine growers with an interest in UK win or is supplied by press release and tip-off.

The news is written by James Graham and subsequently posted on the site. It is an editorial standard that only external contributors are given bylines.

Stuff
Feature editorial is contained under the Stuff tab at the top of the home page under the following headings:


 * Off-Trade Stuff
 * Full English
 * On-Trade Stuff
 * Industry Stuff
 * Growing Stuff
 * Utter Stuff

Each heading contains relevant feature articles. The choice of Stuff as a heading reflects the editorial style of irreverent headlines on news stories. However, the editorial content is always serious and never irreverent.

Social media
Daniel Manning has driven the use by ukvine of social media since its launch on March 1, 2011. The site has a Twitter feed, Facebook and LinkedIn pages.