User:Angusmorrison1969

The Mail Media Centre(http://www.mmc.co.uk/) is the marketing body for the direct mail industry, funded by the Royal Mail. It's run for the leading brands and their agencies in the UK and overseas.

It provides exclusive in-depth research, case studies showcasing the most successful campaigns from around the globe, the latest facts and figures from leading media and data organisations, and advice from the industry experts.

It promotes industry-wide best practice through our IDM/CIM/IPA certified-training, marketing master classes and bespoke workshops.

It'll help you:

- track competitors’ direct mail spend and compare it against other media – TV, radio, cinema, outdoor, press and online;

- review the latest creatives of integrated marketing campaigns and understand who it’s being mailed to;

- profile and identify target audiences by geo-demographics, brands, attitudes and lifestyles;

- research target markets using independent data and analysis.

Save the Children said: It’s a great resource for identifying market trends, opportunities and inspiration, ensuring our direct mail and new products stand out in a crowded market.

EHS Brann said: ''refreshing to hear about some new developments and ideas for direct mail as my work is always focused on using email as a channel for communication. It’s given me a few ideas for my clients…''