User:Ankur Siddha/sandbox

Zohem is a Blockchain based data exchange layer for all the publishers and advertisers in the world. A decentralised blockchain based approach will help incentivise the publishers for their user data, minimise data theft/leakage happening on their websites, and give advertisers access to much better targeting data to increase the ROI of their ad spends. Zohem fundamentally facilitate publishers and help  them revive their  revenues by giving the power of their data back in their hands. Our data layer ensures that every stakeholder in the ecosystem is appropriately incentivised during the complete lifecycle of data usage, and it also prevents privacy violations & data misuse. Zohem data layer is one of those first projects in the world which has undertaken the herculean task of organising all user activity data in a transparent data layer on a decentralised platform, Zohem Data Layer has built in mechanisms to ensure data authenticity of every data point to ensure high quality of data.

The complete Zohem Data Layer will be backed by the Ethereum blockchain and all code would be open source to ensure complete transparency and auditability of data.