User:Anmathhh/sandbox

The issue with the practice of Payola:

Despite the fact that there are current laws in place to curb payola, the practice is still going on. And the problem lies directly with the wording of the laws. According to the laws, it is still considered legal to pay to play a particular song on the radio, but the broadcaster has to reveal who paid. And according to the laws, the disclosures must be from DJ to station manager to program director and upwards. The loose wording has created a deadly loophole that makes it easier for wealthy record company officials to pay the DJs large sums of money to play certain songs a certain number of times at a given time during the day. The loophole has created a “grey market, one in which shady, quasi-legal deals take place, and independent artists lose out more often than not.” Independent artists remain isolated from the mainstream and an example is the lengths Macklemore and Ryan Lewis went to to get their music heard. They “hired an independent arm of Warner Music Group, the Alternative Distribution Alliance (ADA), which helps independent acts get their stuff on radio.Zach Quillen, manager of Macklemore and Ryan Lewis, discussed how “they paid the alliance a flat monthly fee to help promote the album.” Now with the creation of online music sharing websites, the idea behind Payola is continuing. In 2009, the website Jango created a plan to do payola legally by saying they have been paid to play the songs. “For as little as $30, a band can buy 1,000 plays on the music-streaming service, slotted in between established artists The artists themselves choose what other music they'd like to be played next to.” Another problem with payola is that it isn’t just limited to the music industry anymore. Payola isn't limited to just the music industry anymore. The TV industry has engaged in a form of payola with interviews. Networks deny paying for interviews, but are willing to pay large sums of money in cases that garner a lot of attention. An example is the Casey Anthony case in 2011. It was reported that ABC news paid Anthony around $200,000 for personal photographs.