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Rúrí (born 1951) is an Icelandic contemporary artist who works in new media, photography, sculpture, and installation. Her work is based in conceptual and minimal art, as well as Fluxus, and explores themes of nature, environment, relativity, time, identity, and the cosmos. She is one of the first performance artists in Scandinavia. She is one of the original artists who founded the Experimental Environment movement, with its first exhibition hosting the works of 45 artists Reykjavik in 1980. She is an internationally exhibiting artist and currently lives and works in Reykjavik, Iceland.

Biography
Rúrí attended the Icelandic College of Arts from 1971 - 1974 (Experimental Department) and Technical College, Reykjavík (Metal Construction) from 1974-1975. She later studied new media at De Vrije Academie Psychopolis in The Hague, Netherlands (1976-1978).

She was part of an early experimental group of artists in Iceland appearing after the SÚM group (1965). She began making experimental works in a conservative Icelandic art scene in the 1970s, some of which, such as Golden Car (1974), received "strong public criticism." She cofounded the Experimental Environment movement with Icelandic, Danish, Finnish, Swedish, and Norwegian artists c. 1980.