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Binley Mega Chippy is a fish and chip shop located in Binley, Coventry, England. First opened in 2004, it became well-known in 2022 as a viral Internet meme on various social media platforms, including TikTok and Twitter. The growth of this meme resulted in people from several countries around the world visiting the fish and chip shop.

Origins of the meme
The sudden growth of the Binley Mega Chippy meme was sparked by a TikTok video uploaded on 26 April 2022 that featured the fish and chip shop alongside several other British chip shops. In one month it gained tens of thousands of views and over ten thousand likes. Then on 18 May, another account belonging to a 20-year-old student began posting ironic videos about the chip shop and continued to do so for the rest of May. Later on 25 May, the same account uploaded a 10-second video of a jingle about the chip shop that became a renowned part of the meme and gained over a million views within weeks. By early June, the hashtag "#BinleyMegaChippy" had gained about 500 million views overall.

Popularity
Following the meme's popularity, the chip shop saw visitors come from countries all over the world, including Australia, France, Portugal and the United States. Among these visitors was then Mayor of the West Midlands Andy Street. On some days, queues into the chip shop would consist of dozens of people at a time. Ironic memes were spread online that a "Morbius Meal" could be purchased at Binley Mega Chippy, referencing the movie Morbius released earlier that year that also became a meme, though this claim was false. The chip shop's popularity began to die down in the middle of June.

Staff reactions to popularity
In late May, employees at Binley Mega Chippy noticed that the chip shop was "busier than normal". As the chip shop continued to grow in popularity, owner Kamal Gandhi said he was "very lucky" for the surge and thanked "prayers by his mother-in-law". Another employee stated that the period of popularity was "pretty horrible" and that the employees "could not control the crowd".