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]] Fikra Campus, founded by Sheikh Salem Al-Qassimi in 2006, is a design-led creative space in Sharjah comprising a design studio, co-working space, café, gallery and library. This design ecosystem is fuelled by year-round educational and cultural programs that include workshops, exhibitions, film screenings, meetups, talks, and a 3-month design residency. Since the time it was established, Fikra – an Arabic word meaning idea or concept – has been a catalyst for sharing knowledge while encouraging an investigative and research-based approach to design.

Al-Qassimi served as an instructor at the Rhode Island School of Design, and an Assistant Professor of Design at the American University of Sharjah. His research addresses notions of the contemporary cultural identity in the UAE and the region through the lens of graphic design.

Al-Qassimi has participated in a number of exhibitions both in the UAE and abroad. He has published numerous articles, reviews, and essays on Arabic typography, culture, design, and design education. He has also won several international awards, namely the Type Directors Club (TDC), the Young Creative Entrepreneur Culture Award by the British Council, protoType at Typecon2016, ShjSeen Startup award, and has been featured in Forbes Middle East ranking list ‘The Leading Young Entrepreneurs in the UAE.’