User:AnupFlurry/sandbox

Definitions

RTB: Real Time Bidding which allows advertisers (or DSPs) to purchase impressions on the fly. Bidding for individual impressions in real-time (i.e., while a consumer is waiting).

DSP: Demand Side Platforms. Companies that help advertisers maximize the ROI by leveraging data and /  or optimization techniques. Exchange: A service that conducts an auction among bidders per impression.

Bidder: An entity that competes in real-time auctions to acquire impressions.

Seat: An entity that wishes to obtain impressions and uses bidders to act on their behalf.

Publisher: An entity that operates one or more sites.

eCPM: Conversion divided by 1000 impression.