User:Anuu Riaz/sandbox

Sidelines.io is an online free sports betting projection tool and a company to develop technological tools which help getting odds for legal betting sports in the United States. It works for betting on sports: NBA, NFL, MLB, NCAAF and NCAAB. It was founded in 2017 by former Google employees Or Lifshitz and Rotem Haber.

History
The company was co-founded by former Google employees Or Lifshitz and Rotem Haber in October 2017. Both developed "Sidelines.io" as a sports betting projection tool to help bettors in finding better odds through an automatic and smart process.

The company is based in California and operates in New Jersey, where sports betting got legalized in June 2018.

In March 2019, Sidelines.io was acquired by Tel Aviv-based Israeli internet marketing company, Natural Intelligence. Following the acquisition, Sidelines was re-launched in September 2019 to include free statistical analysis for wagers on the NBA, NFL, MLB, NCAAF and NCAAB in regulated markets. According to developers, Sidelines will enter the European market to include Soccer in the near future.

Process
Sidelines' algorithms are designed to provide users the most advantageous odds for legal sports bets in the United States. In order to provide real-time odds comparison and news, the company utilizes advanced statistical models and regressive analysis from various data sources including all regulated US sportsbooks such as Ceasars, FanDuel, DraftKings, MGM, Resorts, Casino.com and others.