User:Ao5860a/sandbox

Strategies
In the context of marketing strategy, postmodern marketing refers to the cultural, societal, and strategic evolution of marketing practices The introduction of postmodern marketing strategies has major implications for traditional marketing techniques. Because postmodern marketing requires a deep understanding of a brand's target audience, the targeting strategy must change.

Integrated Marketing Campaigns
A cornerstone of postmodern marketing is the integrated marketing campaign. Integrated marketing campaigns combine multiple channels of marketing materials such as email, print displays, social media and sales promotions to maintain a consistent message across the entire campaign. This marketing strategy is effective in postmodern marketing because it maximizes the abilities of each department. Integrated marketing campaigns are most effective in postmodern marketing because of the widespread use of social media. Digital advertising through social media and email is the most effective tool to reach postmodern consumers.

Individualism
Traditional marketing has seen a stronger focus on the individual. Marketing materials become individualized under postmodern marketing strategies due to the mass adoption of the Internet. The individual consumer becomes most important to postmodern marketers because of the consumer's increasing dependence on the Internet for their exposure of marketing materials. In a postmodern society, the Internet is a prime marketing tool because it is the platform where consumers receive branded content. This feature of the Internet allows marketers to individualize and personalize branded content to consumers.

Brand Image
Postmodern marketing requires a strong brand image and concept.

Individual consumers respond to experiences attached to the product or brand. Postmodern marketers attach life experiences to their products. Before post modern marketing, a consumer would buy a product because it is considered to be high quality and is a reasonable price. Under postmodern marketing, that same consumer would buy the same product because it assigns a favorable narrative to their lifestyle. Postmodern marketers use narrative strategies to target the postmodern consumer. Postmodern marketers assign narratives to the product. Consumers assign those narratives to their own lives, using the brand and product narrative to create a self-image.

Hi Ayala! All of your sources look great!I I think you should use the european journal of marketing source as that seems to be the one with the most useful infromation for your project! Let me know if you have any more questions! ~ (Molly L)