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 Curative Artificial IntelligenceBold text

Curative artificial intelligence or Curative AI - subfield of Artificial Intelligence that focuses on the validation and curation of digital content. Curative AI learn the rules

Curative AI verifies whether content such as static imagery, video and pdf's meet the required standards. Curative AI learns the pre-defined rules which constitute the quality benchmarks for content, and verify whether synthetic as well as made made digital assets are meeting these quality criterias.

Curative AI has potential applications across a wide range of industries, including marketing, healthcare, tech, FMCG, CPG, automotive, finance, tobacco, and fashion.

Notable Curative AI systems include WPP Open Brand Guardian built by Wunderman Thompson

History

In 2021 Wunderman Thompson released WPP Open Brand Guardian, a computer vision based Curative AI model, which demonstrated the ability to verify digital assets against a set of pre-defined rules.

The term Curative AI was originally coined by Leon Suchocki from Wunderman Thompson in 2023