User:Appnovation/temp

Overview
BroadSoft is a Voice Over IP software company based in Washington DC. In 2007, the company ranks 526 on the Inc. 5000 list with customers such as Verizon and Sprint Nextel. On March 18, 2008, the company announced the launch of the Xtended initiative. The Xtended initiative has a developers program and a market place component. The developers program allows third party developers to create value-added applications and mashups that integrate with the Broadsoft VOIP software platform. According to Market Wire, the initiative is the first of its kind in the telecommunication industry. . Before the launch of the program several applications have already been developed that integrate with the Broadsoft platform. Some of these applications include OnCast, a software developed by LiteScape which integrates WebEX with the Broadsoft platform. . Other applications include the award winning Unified Connector for Salesforce which works with the Salesforce CRM system.

Xtended Marketplace
The Xtended Marketplace is a portal system which allows developers who create applications using the Xtended API to market their applications the Broadsoft platform users. The marketplace is located at Marketplace.Broadsoft.com and has been live since March. Currently, the marketplace only provides access a selected list of applications from various vendors including Polycom. According to Broadsoft, the list of applications is expected to increase with the opening of the developers program.

Press Coverage
The launch of the Broadsoft Marketplace and the Xtended initiative has been covered by both the Wall Street Journal and the leading blog TechCrunch. The launch announcement was made at the March VON trade show in California.

Marketplace Portal Development
The marketplace is developed on the Drupal open source platform.