User:Appvertorial

An Appvertorial is a branded smart phone application (APP) that entertains, informs and or instructs by delivering intuitive publication, editorial, marketing and or instructional content in combination with native smart phone functionality.

Although there is no industry definition for smart phones, the term is generally accepted to refer to mobile devices with their own operating systems, similar to computers. These tend to be ‘open source’, programmable,operating systems, which means they have the ability to allow developers (the manufacturer, the network or, increasingly, third-party developers) to work on new applications that add to the phone’s functionality, rather than the fixed applications that come pre-loaded with ordinary mobile phones.

Although some ordinary mobile handsets are rich in features (termed feature phones, as opposed to basic phones), smart phones combine all of these with the features of a personal digital assistant (PDA) and have more in common with computers than with mobile phones, and the user interface consists of either a touch screen, a hybrid QWERTY and mobile keyboard or both. Some systems, like PDAs, require a stylus. Smartphones can also be synchronised with other computers, allowing users to access e-mails and transfer data between devices. It is likely that, as manufacturers continue to make advances in mobile technology, the term ‘smartphone’ will prove to be short-lived, as phones with these features become mainstream and ordinary mobile phones begin to be phased out.

There are 2 variations of Appvertorial's:

1: Marketing Appvertorial or occasionally referred to as a MAPP delivers organisation's marketing initiatives through editorial content delivered via a smart phone app. A MAPP is also a paperless way for organisations to offer information that they previously would have included in a flyer, brochure or other mass media marketing methods. A MAPP offers customisation and specific interaction with the end user that a paper based flyer does not, it enables a direct link to engage with the marketing initiative and it is environmentally friendly.

2: Publication, Information & Literature Appvertorial or occasionally referred to as a PUBLIT incorporate editorial attributes to inform and or instruct the user. A PUBLIT offers a paperless way for organisations to distribute content through an instructive manner delivered via a branded smart phone application. A PUBLIT delivers a combination of optimised text, graphical and video content through a intuitive interface.

Appvertorial's provide the user (consumer) with an easy call, email, SMS or web link to action, resulting in direct interaction with the brand and or initiative.

Check back here for further information in early 2010.