User:Aravind krishna07/sandbox

"MULTIMEDIA MAGIC"

Definition of Multimedia: Computer-based techniques of text, images, audio, video, graphics, animation, and any other medium where every type of information can be represented, processed, stored, transmitted, produced and presented digitally. • Multimedia: refers to various information forms text, image, audio, video, graphics, and animation in a variety of application environments Multimedia … : product, application, technology, platform, board, device, network computer, system, classroom, school, … Word “multimedia” is widely used to mean many different things Multimedia in terms of computing: Computing: Computer-based technologies and applications  What computers?  Various forms of computers/devices! In terms of computing, four fundamental multimedia attributes: - Digitized: All media including audio/video are represented in digital format - Distributed: The information conveyed is remote, either pre-produced and stored or produced in realtime, distributed over networks - Interactive: It is possible to affect the information received, and send own information, in a non-trivial way beyond start, stop, fast forward - Integrated: The media are treated in a uniform way, presented in an orchestrated way, but are possible to manipulate independently BENEFITS: Some authors claim that humans get their information in the following way: • more than 80 % by sight - of which 20 % is remembered • 11 % by hearing - of which 30 % is remembered • 3.5 % by smell • 1.5 % by touch and taste. ... where 50 % of what is both seen and heard is remembered ... further 80 % of what is seen, heard and done, is remembered That is, multiple, media, and interactive should be a good thing.. A Classification of Multimedia • Text - ASCII/Unicode, HTML, Postscript, PDF • Audio – Sound, music, speech, structured audio (e.g. MIDI) • Still Image - Facsimile, photo, scanned image • Video (Moving Images) – Movie, a sequence of pictures • Graphics – Computer produced image • Animation – A sequence of graphics images • Discrete Media (DM, Static): text, image, graphics • Continuous Media (CM, Dynamic): audio, video, animation • Captured vs Synthesized media • Standalone vs Networked mediaSystem Implications of MultimEDIA VIRTUAL WORLD: When Hanuman carried the Gandhamardan Mountain on his shoulders, little did he know that one day he would appear on TV screens across India illuminating the faces of India’s children with radiant smiles.

In fact, global trends have started impacting the Indian Entertainment Industry both at a macro (industry specific) and a micro (business & company specific) level. This has placed the CAGR (compounded annual growth rate) between 15-20% over the past five years. When Brainware diversified into its Multimedia division, it foresaw the rising demand for Multimedia professionals within India’s Entertainment and Animation industries. Brainware’s Multimedia Magic, therefore, prepares students for a wide array of career options like Graphic Design, Illustration, Page Layout Art, Sound & Video Editing, Animation and 3D Modelling.

The course has been designed with technical inputs from Brainware’s in-house Multimedia Development Division that has over 300 popular interactive Learning CDs, a number of animated films and corporate presentations to its credit.