User:Ardhendudas

Ardhendu Das, Journalist Profile:

One of Odisha’s most renowned and uncompromising journalists, Ardhendu Das is well known for introducing a new style of aggressive and independent investigative journalism to Odisha. He is the Editor of NEWS7, the leading 24X7 Odia News Channel, which has been claimed to be the most popular regional media venture in the country in last 2 years in NEWS and current affairs segment. Leading the channel from the day of its inception, Ardhendu Das is the man behind its success. In the field of electronic media in Odisha, as a journalist, sole credit goes to Ardhendu Das for successfully bringing new ventures into the field, act as a key driver, infusing fresh ideas and make them successful in following the trend by rest. A graduate in Chemistry and further education in plastic engineering, Ardhendu Das for last 20 years is working in the field of journalism.

Early Days

Ardhendu Das started his career from Odia daily Arambha as a reporter. He then joined popular Odia daily Samabad and worked as a reporter in different cities like Bhubaneswar, Cuttack and tribal dominated district like Kandhamal. In the year 2000, Ardhendu Das joined first private Odia satellite channel- ETV Odia, as Input Editor, where he was leading the State reporting team with news production team from Ramoji Film City, Hyderabad.

In 2006 Ardhendu left Ennadu Television network and joined Odisha Television Limited in Bhubaneswar as Input Editor to shape the (MSO)cable network to a satellite News Channel. He built the television network from scratch to No 1 channel of the state and also handling additional responsibility as Editor, Current affairs. His conceptualized programmes still successfully running in OTV for last ten years, best example is satirical news show 'News Fuse'.

Passion for giving original content and for experimenting with the new content led Ardhendu to motivate the new player to make their foray into electronic media field. In 2009 a new venture 'Kamyab TV' came to Odisha media in the leadership of Ardhendu Das. Ardhendu Das also worked at key positions in Kanak TV.

Story of Successful Media Startup

Since the day of its inception in the leadership of Ardhendu Das NEWS7 has given a complete turnaround to Odisha's television media in terms of News making, storytelling and highlighting the public opinion breaking the traditional pattern and going beyond the usual way of reporting and presenting the story in every segment. In a short span of one and the half years NEWS7 has got tremendous viewers response. Consecutively for the last 120 weeks, NEWS7 has been rated as NO.2 News channel among all Odia News channels and with time spent by viewer it's rated as No. 1 in BARC (Broadcast Audience Research Council) the television audience measurement system for India. NEWS7 has shown the new path to investigative journalism through its sting operation and courageous coverage that unmasked self-proclaimed godman like Sarathi, Bana Baba and many more. NEWS7 has also broken the lid of Ollywood’s worst-kept secret --compromise today, film role tomorrow -- the casting couch. Ardhendu Das also hosts a popular show on NEWS7 'Bada Khaber', that basically gives in-depth and 360 degree analysis of the day's top events.

In Public Life:-

In public life, Ardhendu Das is associated with few social organizations working in his hometown, Jatni. For the last 20 years, he passionately espouses the cause of his hometown Jatni and a known person in the youth circle. Since 1989, he is associated with Yuba Chhatra Sangharsa Samiti, Netaji Subhash Chandra Bose Social Development Organisation. As an active member of the organization ASRAY, he is working for the development of sports in and around Jatni. He has recently launched JATNI SANGHARSA SAMITI, an organization intended towards a mass revolution against corruption in the society, educating and empowering the youth to involve them in the democratic system and persuade to be a sensible citizen by casting their ballot to choose their representative of the society.

Personal Information

Name in Full: Mr. Ardhendu Das

Date of Birth: 23.06.1972

Place of Birth: Jatni, Orissa

Names of parents with address and their nationality:

Father’s Name: Sarat Chandra Das

Mother’s Name: Soudamini Das

ADDRESS

Nationality: Indian

Permanent Address: Rajabazar, Jatni, Dist: Khurda, Odisha

Qualification: Bachelor of Science, Utkal University, Odisha


 * 1) Post Graduate Diploma in Plastic Engineering from Central Institute of Plastic Engineering and Technology, Govt of India.


 * 1) Bachelor of Law from Utkal University, Odisha