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Jean-Noël Thorel, born 31 July 1947 in Chatillon-sous-Bagneux, is a French pharmacist and the founder and CEO of one of the largest independent French beauty companies, NAOS (Bioderma, Institut Esthederm and Etat Pur brands).

Biographie
Jean-Noël Thorel is the son of Raymonde and Jean Thorel. His parents, both entrepreneurs, created and ran the publishing and binding company l’Atelier du livre. Jean-Noël Thorel has two sisters, Nicole Guinard and Monique Gimel. The latter took over the role of her mother who became heavily involved in the family business.

The early years
A pharmacist specializing in biology, Jean-Noël Thorel completed his studies at the IAE (Institut d’Administration des Entreprises) where he learned the foundations of running a company.

He began his career in a pharmacy located in the Gare de l’Est in Paris, working in close contact with clients. This experience was the basis of his determination to better understand the needs of all.

In 1973 he worked alongside Jean-Henri Belin, the Managing Director of the pharmaceutical laboratory PHARMEX which belonged to MERCK and RICKER.

He then became the director of the GOUPIL Laboratories alongside its founder, Jean-Jacques Goupil. He left due to an ethical disagreement over the formulation of the sun care product BERGASOL.

Entrepreneurship
In 1977, Jean-Noël THOREL founded the Research Center CEREDAP (Centre d’Etudes et de Recherche en Esthétique et Dermatologie Appliquée).

The Research Center allowed him to create the first products of the Bioderma and Institut Esthederm brands. Starting from the theory that “when skin suffers, rather than treat it, it should be taught how to live”, he created innovative product concepts with the support of renowned dermatology researchers and registered his first patents. With the creation of new modes of action passing the skin barrier, he contributed to the evolution of the legislation and changed the paradigm of traditional cosmetics.

At first, he licensed his patents. It was only in 1985 that he became the director of a commercial and manufacturing entity when he created DIPTA (Développement Industrialisation et Promotion de Technologies Avancées), at which point he began to progressively reclaim the control of his licenses.

In 2002, in partnership with Guerlain, he launched the brand Etat Pur, which he subsequently purchased.

In 2011, he created the Jean-Noël Thorel Constitution and thereby created the foundations of a new governance model.

In 2016, he merged all of his brands into one cohesive company, named NAOS. Jean-Noël Thorel’s goal is to give NAOS a strong identity based on the common values of all its different activities.

Approach
Jean-Noël Thorel is first to have invented and applied the Ecobiology approach to Skincare. Ecobiology is based on the theory that the skin is an ecosystem that evolves over time by interacting with its environment, and whose resources must be preserved by adapting the natural mechanisms of physiology and skin biology.

More than 60 patents have been registered.

With his recent innovations, Jean-Noël Thorel now aims at applying the ecosystem approach to a larger sector: Human Care (Health, Beauty and Well-Being).