User:Arokia Rexton C

Arokia Rexton is a management student specializing in marketing at Institute for Financial Management and Research, Chennai, India(2012 - 2014). He also holds a Bachelors degree in Electrical and Electronics Engineering from Anna University, Chennai, Tamil Nadu.

POSITIONS HELD

 * Secretary of Cultural Committee at IFMR.
 * Orchestra Lead of Mepco Schlenk Engg College (2009-2012)
 * Hockey Team Captain at Mepco Schlenk Engg College (2010-2012)

ACHIEVEMENTS

 * Successfully completed diverse real-time marketing projects for different companies.
 * Won many national level marketing competitions.
 * Organised a B-school fest and many inter-college symposiums.
 * Won many inter-college Hockey matches and cultural competitions.

Arokia Rexton C's Projects
'''

Tetrapak
' November 2012''

DESCRIPTION : Market research on consumer profiles and market perception of TFA packed dairy products. '

'ACHIEVEMENTS & LEARNING :''
 * Identified the problem (gate keeper) in the data collection process and brought out a solution to it.
 * Found out the early adopting markets in the city and the reasons behind the rapid sales.

Corner Stone
December 2012

DESCRIPTION: A study through interviews, surveys and mystery shopping to understand the consumer behavior towards learning a foreign language in Chennai.

ACHIEVEMENTS & LEARNING:
 * Requirements gathering from the client and designing the entire market research project.
 * Spotted the key evaluating factors in consumer’s mind.
 * Identified an emerging potential target group.
 * Hands on experience in mystery shopping.

Shoppers Stop
February 2013

''DESCRIPTION: ''Analysis of the in-store customer service level at Shoppers Stop by interacting with the customers visiting Shoppers Stop.

''ACHIEVEMENTS & LEARNING: ''
 * Interactions with customers to elicit different customer insights about the service offered.
 * Identified the customer perceptions towards Shoppers Stop and its competitors.

'''SPECIALTIES: ''Market Research, Branding, Event Marketing, SPSS analysis'

Find out more at his LinkedIn profile