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Ashampoo GmbH & Co. KG is a medium-sized company based in Rastede (Lower Saxony) that develops software products and sells them worldwide via the Internet. The company was founded in 1999 by Rolf Hilchner in Oldenburg, who led Ashampoo - in addition to the Chief Financial Officer Heinz-Wilhelm Bogena - until the beginning of 2012. With Sebastian Schwarz and Jens Klibingat two new managing directors succeeded Hilchner and Bogenas. In May 2017, the company announced a new office building in Rastede worth more than 16 million euros. In July 2019, the new headquarters, the // CRASH building, was moved to Rastede near Oldenburg.

Table of Contents

History

Rolf Hilchner founded Ashampoo in 1999, following his approach: Programs have to be self-explanatory and lead to desired results quickly. Instead of users having to adapt to software, the software will adapt to them. First success comes swiftly: Ashampoo Audio CD MP3 Studio, a program that turns audio CDs into MP3s and creates individual audio CDs, shoots to number one in the software charts at Download.com and world-wide. Ashampoo Audio CD MP3 Studio, a program that turns audio CDs into MP3s and creates individual audio CDs, shoots to number one in the software charts at Download.com and world-wide. In 2000 Ashampoo releases their first Ashampoo CD Recording Suite [] One year later releases new optimization and tweaking programs called Ashampoo WinOptimizer Suite and Ashampoo PowerUP Deluxe respectively. The road for future software classics was paved.

Products

The main products include the Windows optimization software Ashampoo WinOptimizer, the Ashampoo Burning Studio burning program, the Ashampoo Photo Commander photo software and the Ashampoo Snap screenshot program, which are available for Windows. The company also offers other software products in the areas of security, multimedia, office, CAD and design software as well as tools and utilities.

Reach

According to the company, the number of registered customers is over 20 million (as of November 2019) and that of software installations is around 170 million (April 2014). In the past, Ashampoo also included the Download Portal DownloadMix.

Criticism

Free use of the software is possible without registration up to 10 days. If the trial period is insufficient, it can be extended up to 30 days for a free registration. In return, however, the user then receives the company's newsletter with special offers or new announcements at regular and relatively short intervals. These newsletters can be unsubscribed at any time on the website or directly from the newsletter.

References

Company Site: https://www.ashampoo.com/en/usd