User:Arti surendranath

Early in her career Aarti helped in building various brands, and in a sense revolutionized the Styling look and feel of advertising through the time, she has worked alongside Kailash as asst Dir- Production designer stylist & designer costumer & is responsible for the “Look’s” for Various Campaigns – “Garden Sarees” Vimal Suitings & Vimal Sarees. Fair & Lovely ; Raymond Suiting’s; Washing Powder Nirma ; Wheel Detergent Soap ; Rin,Nima Beauty Soap; Various Emami Campaigns; ”.

After a long and successful stint as a model and then working in over a dozen films, Arti very quickly took on the various cinema and television commercials produced by their production company as producer, creative consultant; Casting Director; stylist & assistant Director at “Far Productions” the company started by Kailash Surendranath. Together they started “Kailash Picture Company” in 1994.

Aarti is self taught and for all these hats that she wears today attributes her versatile skills purely to her hands on experience in the film and advertising industries over the years. Apart from producing commercials she has been line producer for various International films Such as Paramount Vantage and plan B’s (Mr. Brad Pitts) ‘A Mighty Heart’ starring Angelina Jolie & Daniel Futterman filmed in Pune – re- created Pakistan & in locations in Mumbai never filmed before. She also Line- produced ‘Code 46’ starring Tim Robbins and Samantha Morton.- Filmed in Rajasthan Both these films have been directed by British cult director Michael winter bottom. Produced all India Campaigns for International Photographers like Steve Mcurry. Aarti is also creative consultant for various films planning to shoot in India; contributing to the concept development and production Design the latest being the most renowned Indian Patriotic film “Mile Sur Mera Tumhara”

Besides this Aarti is script writer and has penned two original scripts both of which will soon be mounted in India very soon. Aarti started her modeling career early in life at the young age of 15 still in school, chosen over a selection of over 25 candidates as the model for Sunsilk shampoo, She very quickly reached an enviable position at the top of this field having to her credit done the biggest Campaigns of the day. She was also the first ever “Garden Sarees” model was known then by her maiden name Aarti Gupta. She went on to become one of India’s leading models in Advertisement Print and film Campaigns and ramp shows. Sun silk Shampoo,Nescafe,Band Aid, Garden Sarees,Bombay Dyeing Sarees, Clearasil,Tata Tea,Yera Glassware, along with that she also appeared in a song in Nasir Husain Productions “ Zamane Ko Dikhana Hai- Halo Shampoo; Campa Cola Where she discovered the young Salman Khan and recommended him to her then fiancé Kailash Surendranath with whom he faced the camera for the first time as a model for the ad.

All this added to her experience, and she quickly transited into the second phase of her career as a Hindi film actor. Signed her first Feature film as a leading lady in Shakti Samanta Productions directed Ashim Samantha opposite Mithun Chakrabarthy – “Aamne Saamne”; Ramsey Brothers “Purana Mundir” Opposite Manish Behl, which became one of the biggest grosser of its time followed by “Tahkhana” & Samri” in 3D. She also dabbled in a Art Cinema –Aashiana” Directed by Mahesh Bhatt where she played a tribal girl- with Mark Zuber & Deepti Naval. “Apna Jahan” Dir. Subroto Bose with Naseeruddin Shah & Deepti Naval; Opposite Anil Kapoor in Feroze Khan’s “multi- starrer “Jaanbaaz”

Regional – Aarti Starred opposite Mohanlal in the super hit Malayalee film “Jeevante Jeevan” directed by J.William Aarti also started a very successful and exclusive business of making bridal Trousseaus & Couture garments by appointment only at this time. This was her individual entrepreneurship, started in a small workshop, which was an achievement and experiment coming from the field of advertising she challenged as it achieved success & gained a dynamic reputation and great popularity by sheer word of mouth- never advertised her company. She did have to however give up this very personalized and time consuming business as the production company and her family. Through her career, she has been involved in many social causes specially gaining an admirable reputation for being a great Animal Lover- She contributed to the Wildlife Trust of India’s Awareness initiative to save the near extinct Tibetan Antelope. Say No to shahtoosh (2002–2005) – this involved the film and fashion industry that promoted the message and the involvement of Arti Surendranath brought in many celebrity supporters from the film and fashion industry – Along with Wildlife Trust of India & World land Trust, she has arranged an awareness fundraiser for the “Haathi Mere Saathi “Campaign which is involved in spreading awareness about the plight of the Asian Elephant with “Emeralds for Elephants” in 2011 where she brought on Madhuri Dixit as brand ambassador for the Auction. She has been appointed ‘Campaign Advisor’ for the HMS- Hathi Mere Sathi by Wildlife Trust of India & MOEF. Involved in her own precious way with animals, she is a favorite with many animal welfare organizations. PETA; Welfare of Stray Dogs [WSD] she is involved in the rescue of abandoned animals.

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