User:Arturo at BP/Allegations of greenwashing

Allegations of greenwashing
Since the early 2000s, critics of BP have alleged that the company's marketing, including its rebranding in 2000 introducing the slogan "Beyond Petroleum", and its investment into alternative technology is "greenwashing" rather than a genuine effort to improve its environmental impact. Due to such claims, BP's activities compared with its public image have been scrutinized by the media and environmental groups. A Greenpeace report in 2009 questioned BP's use of the slogan "Beyond Petroleum", noting that the company's 2008 budget included $20 billion investment into fossil fuels compared to $1.5 billion in alternative energy. In 2010, Foreign Policy, Mother Jones and critics such as author Antonia Juhasz also claimed BP had "greenwashed" its image, citing the company's involvement in the Deepwater Horizon oil spill, the discontinuation of BP's solar energy program, its continued investment in fossil fuels and comparative low investment in green technologies. However, these critics stated that, compared with other oil companies, BP had invested the most in alternative energy and had been rated as more "green" by independent polls voted on by the media and activists.