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Environmental influences on Business

1. Micro factor 2. Macro factor

Macro environmental influences are analyzed under four categories(PEST): Political influence Economical influence Social influence Technological influence

Political influences on business

General legal framework Criminal Law Company Law Employment law Health and safety Data protection Marketing and sales Environment Tax law Competition law Government Policy

Economical influences on business

Over all growth or fall in GDP Local economic trends Inflation Interest rate Tax levels Government spending The Business Cycle

Social influences on business

Growth Age Geography Ethnicity Household and family structure Social structure Employment Wealth

Technological influences on business

Increase productivity Reduced costs New types of product .Bbbbbbb .Iiiiiiiiiiiiii .jjjjjjjjjj The way in which products are made The way in which services are provided The way in which markets are identified The way in which firms are managed