User:Asbestospiping/Ldon logo

The London logo was designed by Tony Bannister as an attempt to create a mark as distinctive as the NY logo, which would be instantly recognisable as an icon of London. The challenge was to develop a design that was simple, stylish and versatile, but above all instantly recognisable as London. The clever aspect of the design is the way in which the two redundant letters, one “O” and one “N”, have been omitted. To the first-time viewer of the image, it is not so obvious which letters are actually missing, as the brain automatically interprets the image as the word London. The logo is copyright protected and has been licensed as a trademark.