User:Ash1822/sandbox

Digital marketing campaign:

Digital marketing is a tool which is nowadays been important to be used by every brand to promote their product. Nike uses a lot of digital marketing campaigns to help promote their product. The social media sites that the company is associated with are Youtube, Facebook and Twitter. Nike lately announced their new campaign 'Da Da Ding' which is featuring 10 athletes along with the famous bollywood actress Deepika Padukone. Basically, to create awareness in the country that the greater participation in sports by women. The Nike India communications head, Keerthana Ramakrishnan said that Nike's aim is to inspire people to take up sports by showing the unstoppable feeling that only sports can deliver. the campaign showcases a series of young athletes across India who are unstoppable.Through their stories, we aim to ignite a sports movement. Wieden + Kennedy India's creative director Mohamed Rizwan said that sport in India has a biggest image problem, particularly for women. Whichever way it is viewed Nike's brand is going from strength to Strength. With this new video they are certainly placing themselves as the leader in this sector, especially for their target customers. The new ad went viral with passing 1 million vies on youtube said a report from brand channel. With the power of digital marketing and even using the women as their weapon the Nike India is going to become more, stronger as a brand. The motive of their ad by choosing the female sports person is turning up to a great idea. As spoken by the co-founder of Wolfestone and VoiceBox in a newspaper article in guardian,”You can now make your business look considerably greater than it is and it won't cost you much. All you need is awesome web nearness, proficient site and a considerable measure of social media devotees and notices. You can make proficient corporate recordings for a small amount of the cost what it used to be. All you truly require nowadays to make your business effective is the ideal individuals who can make the correct buzz around your image on the web and connect with potential and existing customers. Showcasing staff will be the greatest speculation you have to make.”  The director of special projects, Institute of Export said that we have to be aware of the client conduct in various abroad markets. As, you can't expect individuals hunting on Google down everything and included saying that UK government has group of good digital guides. There was a report saying that most administrators concur that a digital change is fundamental so as to battle aggressive players, keep pace with troublesome innovations and develop wiht moving customer desires. Still, many are uncertain of how to begin the procedure, or even of what precisely digital change involves. Not all businesses are ready for a transformation. There are factors that can even effect the idea form working. Experts agree that if firms don't transform, there is an accelerated risk that they will be disrupted by an upstart or another company that gets to market first.