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Growing, shifting and defining itself: BI Industry

increasing and trying to define and shape for the sales representative Accelerated prospecting, improved call preparation and drive cross-selling by drawing on executive contacts and company information they provide.

Given that quality and accurate information is difficult to find in this era of disproportionate information. The business information paid usage is increasing from all industry verticals because of the ease with which it allows the organizations to get all that the need to get ahead of the market. Though most IT users go for core IT BI companies, the non-IT buyers are gravitating to easy-to-use data discovery tools. Where much of the content industry revenues are advertising-driven, the business information segment remains largely driven by paid content, either via subscription or transaction (pay-per-view). The business information industry is presently estimated to be a more than $358 billion market, according to industry analysts Outsell, Inc.

Most BI Companies provide list of top Indian companies, SMEs, Bank, consultant Companies etc while others have added advantages of executive biographies, back searches, smart widgets or even sales and marketing campaign management. Some on the other hand provide facilities to match and append client database, cleanse and enhance existing data or enrich it with accurate and actionable information. And others have variant business modules in terms of delivery (one-time/ subscription) and customer base (mass/ niche). These BI companies also provide specific information of top executives like CEOs, CTOs, CFOs, MDs, CIOs, HR Head, Admin head, marketing head, sales head, finance head across NCR, Bangalore, Mumbai, Chennai, New Delhi, Pune, Kolkata and Hyderabad with very few covering companies in tier 2 companies in India.

Bearing in mind that the industry has its own issues to deal with like privacy, legal conformations, protectionism, security among many others. With all industries becoming customer centric most of those in the BI sector are. But which actually manages to capture the larger market share is different matter altogether.