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Spice Digital Limited, previously known as Cellebrum Technologies Limited, is a developer of Mobile Value Added Services (MVAS), Mobile applications and Internet products and services with headquarter at Noida in NCR India. Spice Digital is a subsidiary of listed entity S Mobility, which has diversified interests in telecom space. The Company offers services for Telecom Operators, Enterprises and Government, using different mobile connectivity medium of Voice, IVR, SMS, USSD, WAP, 3G & Mobile Applications.

History
The company was incorporated in 2000 with a staff of 13. It invested Rs 100 crores, in July 2006, to soup up its technology and expand its product line. It set up a Rs 50 crore incubation fund for up start ventures. The company doubled its employee strength in 2006 taking its headcount to 400. It revamped its operations in 2007 to enhance its Research and Development capabilities.

Services
The company provides products and services on Unstructured Supplementary Service Data (USSD),Interactive Voice Response (IVR), Wireless Application Protocol (WAP),General Packet Radio Service (GPRS), and Short message service(SMS) platforms, Value Added Services such as Mobile Radio, Caller Ring back Tones, Background Music, Select Caller List, Entertainment, Gaming, Social Networking,Devotional portals and Mobile applications across platforms(Android,iOS,J2MEE). The company also provides Managed Telecom Services, Roaming Services,Content aggregation, and Enterprise services.

BeoWorld (Malaysia)
Spice Digital acquired Device VAS Company BeoWorld in order to expand their product line. In Nov 2010, Spice Mobility announced that its subsidiary, Spice Digital has entered into agreement to acquire, directly or through its subsidiary, 100% of the issued share capital of Beoworld. Beoworld is a company incorporated in Malaysia, it provides an open platform and market place to promote and monetize 3rd party application development and content for mobile devices on MediaTek (MTK) and Android platforms.

Spice Labs (India)
Spice Labs was incubated to work in the area of mobile applications space. Spice Labs has worked extensively on BlackBerry platform with over 50 Million application downloads. With Android catching up of late, significant work is now being undertaken on this platform.

Spice Digital (Africa)
In early 2010, operations were started in Africa with headquarters in Nairobi, Kenya. In 2013, after massive expansion, headquarters has been shifted to Johannesburg, South Africa.