User:Ashleegraham/sandbox

There have been multiple studies done that show the effects of advertising on the every day consumer. There was a study done for a scientific journal column that shows exactly how these effects work on the consumer when it comes to buying products. This study uses a group of people, and they are shown a specific pen brand that is associated with happy images, such as babies and flowers. After the presentation, they are asked to choose a pen brand that they want to use out of a group. Even though the group had prior knowledge of this pen brand being of lower quality compared to other brands, 70-80% of participants chose the brand associated with the positive images, no matter the quality. < https://www.psychologytoday.com/us/blog/ulterior-motives/201008/what-does-advertising-do >

This type of advertising brings up a moral issue, as advertisers focus in on intrinsic and extrinsic values. These values boil down to things that matter such as family and love, or things that matter such as material things. Because of this, advertisers pin point a very crucial part of human life and moral values. These producers and corrupt the consumer by attacking these values and manipulating them for the consumer. < https://makewealthhistory.org/2011/10/26/the-trouble-with-advertising-2/ >

This form of advertising is becoming more important on a larger scale in America as well as other countries because of the political power that it has. This was seen largely in the 2016 election, and is now becoming a larger and larger issue in the upcoming years. The dark advertising posted on free range websites shows uniformed or under educated public misconception information. This means that the consumers are voting on a topic that they were given misleading information on because of the advertising that was provided to them. These advertisements were payed for by large scale companies, which makes it very hard to track and stop. < https://www.newstatesman.com/politics/june2017/2017/05/will-dark-ads-facebook-really-swing-2017-general-election >