User:Ashroots

Ash Roots (born 23 Sept 1976) is the Chief Digital Officer of BT's Consumer brands: EE, BT and Plusnet.

About
Quirky, creative, visionary and commercial senior leader with over 20 years experience, helping start-up and established companies take advantage of the Internet through digitally powered people-focused activity.

Transforming organisations and driving value by developing digital products, multichannel customer experiences, culture and capability across a host of digital disciplines: Ecommerce, Online Servicing, Mobile, CRM, Digital Marketing, Social Media, Brand, Agile Development, Product Management and Design Thinking.

BT
June 2018 to today - Chief Digital Officer Consumer Brands for EE, BT and Plusnet.

Dixons Carphone
Sept 2017 - Chief Digital Officer for the Services Division.

Direct Line Group
Nov 2012 to Sept 2017 - Digital Director for Consumer brands Direct Line, GreenFlag, Privilege and Churchill.

Three UK
Apr 2002 to Nov 2012 - Numerous role including Head of Online, Head of Production and Content Delivery Manager.

Reach (Previously Mirror Group Newspaper)
Oct 1999 to Apr 2001 - Multimedia Producer.

Citizens Advice
June 2018 to today - Advisor on the Tech Committee.

SouthWest LEP Digital Skills Partnership
Jan 2021 to today - Chair for Digital Citizen workstream. https://heartofswlep.co.uk/about-the-lep/digital-skills-partnership/

Startupbootcamp
Mentor https://www.startupbootcamp.org/

Publication contributions
Digital Transformation by Lindsay Herbert http://www.lindsayherbert.com/ Human Powered By Trenton Moss https://www.humanpoweredbook.com/ Building Digital Culture: A Practical Guide to Successful Digital Transformation by Daniel Rowles and Thomas Brown Building the Agile Business through Digital Transformation by Neil Perkin and Peter Abraham