User:Asim abbas

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Branding and Launching a Product ( F.M.C.G. )

In industry today banding and launching can be done through the model using acronym R.A.P.B.E.

R : Research

A : Audience Targeting

P : Program

B : Budgeting

E : Evalution

Branding and Launching is divided into parts of activity

1. Pre-Launch Acivity

2. Post-Launch Acitivity

Pre launch activity is an activity in which starting four part of model R.A.P.B.E. is used that is research, Audience Targeting, Program and Budgeting

Now in PLA (Pre launch activity) above terms of model R.A.P.B.E. will be discussed

Research is basically market research or we can say that it is all about knowing what’s going in the mind of customer regarding the product on which survey is going on.

In market research feedback is taken from general public

Managment of Public Relations, Dept of Public Relation, University of Lucknow