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Absolute Nutrition
Absolute Nutrition is an Indian sports supplements brand that was created with a vision to provide health supplements to the people of India that could compete at a global level. The venture was started by Rahul Dawar who began as a director and was later joined by Karan Chhabra as Sales head who was later promoted to COO after performing exceptionally well and creating a name for the brand in the sports supplement industry.

2013-2017
Absolute Nutrition was founded in the year 2013. Starting from a small town near Ambala, named Jagadhri. Absolute Nutrition first aimed at reaching out to all of the northern neighboring regions where it made huge success due to the quality of its products. So after making its mark in the northern regions, the company decided to expand its reach all over India. From 2015 onwards, the company started to expand its customer base at PAN India Level with a CAGR of 80% to 300%.

2017-2018
Absolute Nutrition was at a rapid growth phase in the nutraceutical industry and needed a face to represent itself in the Indian fitness industry. The company reached out to Sangram Chougule, who had a great reputation and respect in the fitness industry with many achievements including Mr. Universe 2012 to be the new face of the company. Along with a new brand ambassador, the company was given the tag of ‘India Ka Imported Brand’ because of its quality of products that were able to compete at the global level.

2018-Present
In 2018, Rajesh Chhabra joined as the new CEO of Absolute Nutrition. Under his guidance, the company made the corporate structure of the brand, set up a hierarchy, and brought in new corporate deals and opportunities to help the company spread its wings even further.

In 2018, Absolute Nutrition set up its first Sister Concern, named Nutriwell Laboratories based out of Ambala, Punjab which has been inspected and approved by the FSSAI. The facility is ISO and GMP certified.

The present brand ambassador of Absolute Nutrition, Anuj Kumar Taliyan, one of the most successful bodybuilders in India and a truly inspiring fitness role model to many was brought in as the new face for the company in the year 2018 and had just recently won the title of Mr. India in the year 2018. He has many accolades and the title of Mr. World 2019 in South Korea.

In 2022, Absolute nutrition's brand ambassador and former Mr. World Anuj Kumar, won a gold at the 54th Asian, ABBF Championship 100kg+ category in Maldives on July 21, 2022.

The brand also needed a female flag-bearer, and Nehal Chudasama was crowned Miss Diva Universe 2018 and represented India at Miss Universe 2018 and was becoming a fitness role model for many all over the country, so Absolute Nutrition approached her and partnered with her to be the female face for the company.

The year 2022 brought a big change in the company when the company decided to take on the digital world and launched its new series by the name ‘Knockout’ by Absolute Nutrition for the price-competitive online industry.