User:Asudari

Lamia Alsudairi was born in 1977 as the eldest of four children. At the age of 9 she came to the UK already having aspirations of becoming a designer. She went on to study Theatre and Costume Design at the American University of Cairo before attending Central Saint Martins for her degree in Fashion Print. In the process she managed to obtain qualifications in pattern cutting from London College of Fashion.

During her period of study she became inspired by London’s plethoric culture adapting her theatrical designs into wearable pieces. Central Saint Martins was her platform of discipline allowing her to explore her creativity. Whilst she was studying Lamia achieved an 18 month work placement at Alexander McQueen where she learnt how to apply designs and execute ideas into manufactured items of clothing. She learnt more about embroidery, pattern cutting and the skills required to organise and run a fashion design house.

The Asudari design philosophy combines Saudi Bedouin culture with western style creating a distinctive design concept, constantly experimenting with fabric, silhouette and technique. It is typical of Asudari to juxtapose between contrasting elements; fluidity and severity and tradition and modernity. Lamia’s intricate hand prints and manipulated fabrics give a special and eclectic appeal to her collections earning her the acclaim of a world wide audience.

Asudari has since become one of London’s most promising fashion labels producing collections that are known for both the emotional depth of prints as well as the intelligent tailoring of clothing.