User:Atanasova.ivelina/Ivelina Atanasova - Genchev

Business Growth Strategist and Entrepreneur

Ivelina Atanasova – Genchev is a Bulgarian internet entrepreneur and senior business consultant specializing in market strategies, digital transformation, and growth marketing. She is the author of the book The BRAVO Method: Marketing Strategies for Sustainable Growth and the business coaching program 'The Hidden Key of the BRAVO Method.

Biography
Born on 16 October 1983 in Varna. She graduated John Exarch High School in Varna, and between 2002 and 2007 she studied "International Economic Relations" at the D.A. Tsenov Academy - Svishtov and "Corporate Applied Marketing" at the University of Economics - Varna. Ivelina is a certified expert in business coaching at the school of Intunity Coaches.

Social Activity
Ivelina Atanasova - Genchev is founder of Business Clinic® for digital transformation. She has dedicated her mission to increase the female representation in the ICT sector, inspiring and supporting the female entrepreneurship and and access to quality education from an early age as a gender equity approach and an opportunity to decrease the domestic violence.

Projects and Initiatives
Author of the theory of "digital children" and founder of the global initiative for the transformation of education DigitalKidZ: Open Source School®.

DigitalKidZ was launched in 2014 as the first Bulgarian initiative aimed at enhancing the digital literacy of modern teachers, parents, and children. Two years later, the initiative won the "Social Campaign of Bulgaria" award from Forbes Bulgaria.

Ivelina is also co-founder and local manager of Women in Tech®.

Trainings and Keynotes

 * How will technologies help us achieve gender equality? – TEDx Самоков 2021
 * The New Generation - Between the Digital World and Playground Games – COBIZ-20, 2020
 * The Illusion of Career Transformation– TEDx Пазарджик 2019
 * Staff Motivation. How to Encourage Employees to Work Efficiently and Remain Loyal to the Company? – HR Summit & Career Fair – Plovdiv, 2019
 * The Art of Raising a 'Digital Child' – 'Freedom to Be' Festival, 2018
 * Practical Workshop: The Advertising That Sells - Etarget, 2015
 * Evolution of Consumer Behavior. How to Build a Marketing Strategy and Product Policy – Travel Academy, 2015
 * Developing a Comprehensive Marketing Strategy in Tourism – Travel Mind, 2014

Awards Recognitions

 * 2021 – Included in the SuperCharger Venture list of the most inspiring women leaders in the global TechEdu industry
 * 2017 – Award from the President Rumen Radev for exceptional contribution in the field of computer technologies
 * 2016 – Woman of the Year (Grazia Magazine), category: Technology and Innovations
 * 2015 – 40 before 40 chart list of Darik Radio for the individuals who are changing the face of Bulgaria
 * 2015 – Woman Entrepreneur of Bulgaria - Bulgarian Center for Women in Technology (BCWT)

Web Sources

 * of Ivelina Atanasova - Genchev
 * www.facebook.com/
 * www.linkedin.com
 * newtrend – бизнес клиника
 * DigitalKidZ