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WSGC-FM (105.3 FM “Granite Country 105.3”) is a radio station broadcasting a mixture of classic and current country music format. Licensed to Tignall, Georgia, United States, with studios located in Elberton, Georgia. The station is owned (soon with AM 1400 WVGC and W259DH-FM) by WSGC Radio, LLC.

ON 92.1
The WSGC call letters have a long history in Elbert County, Georgia. The call letters were used on 1400 AM (now WVGC) beginning in 1946. As for the FM side, WSGC began broadcasting on 92.1 (now WLHR-FM) in 1973, playing Beautiful Music. From 1979 to 2004, 92.1 FM changed call letters to WWRK. Beginning in February of 2004, WWRK switched back to WSGC-FM and country music. In 2008, the owners of WSGC-FM applied for and were granted a move of 92.1 from Elberton to Lavonia, and the call letters changed again to the current WLHR. The WSGC calls and format was transferred to sister station 105.1.

ON 105.1
105.1 began broadcasting on January 20, 1998 as WDDA, but the call letters were changed to WEHR “Today’s 105”. On July 1, 2005 WEHR became WLVX “Love 105.1”. When 92.1 WSGC moved to Lavonia, the calls and format was moved to 105.1. On March 15, 2010, WSGC moved from 105.1 to 105.3.

ON 105.3
WSGC finally landed on 105.3, but economic turmoil was ahead. The owners of the Elberton radio cluster, Georgia-Carolina Radiocasting, decided in 2015 to close operations. However, they entered into a lease option to a local businessman to bring all Elberton stations back on air.

105.3 returned to the airways, still playing country music. Instead of the use of a satellite country format, WSGC was programmed locally. Also, several area on-air personalities were hired to fill out the schedule including Scott Smith, KB Travis, Steve Bentley, James “Moby” Carney, and Stan Brown. However, by early 2020, the programming consisted of mainly music. Then in June, all 3 stations (105.3, 1400/99.7) were turned off without warning and the lease given back to Georgia- Carolina Radiocasting.

Georgia-Carolina Radiocasting made a deal with another local businessman Stan Brown to purchase WSGC-FM. On August 1, 2020, 105.3 WSGC-FM returned to the airways for the 3rd time. The format remained country, with the music programmed in-house.

WSGC on FCC Database