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Luminate is an entertainment data company formed in 2020. The company is a joint venture between MRC and Penske Media. The joint venture combines each company's data products, including Soundscan, Variety Business Intelligence, and Broadcast Data Systems. Rob Jonas became the CEO in July 2021.

Overview
In October 2020, MRC and Penske Media combined their data businesses to form a joint venture, named P-MRC Data. The joint venture would combine MRC Data, Alpha Data, and Variety Business Intelligence. P-MRC Data rebranded as Luminate in March 2022.