User:Atwutv

History and Background

And That’s What’s Up television show first aired in 2006 on Time Warner Cable Channels 14 & 96 in Milwaukee, WI. ATWUTV is a 30 minute entertainment show showcasing underground music videos, national events and entertainers both mainstream & underground. The goal of the show is to provide viewers with an entertaining program packed with special events, celebrity appearances, and musical entertainment all within a music video countdown format.

In the summer of 2007, V100.7, a local division of Clear Channel, opened its doors to And That’s What’s Up television show at their annual Jam 4 Peace concert. The Jam 4 Peace concerts promote peace in the streets by bringing R&B and Hip Hop superstars to the city of Milwaukee. While attending Jam 4 Peace, musical artists were questioned not only about their careers, but also were asked to give words of encouragement for communities struggling with poverty and violence. As a result ATWUTV became a huge success and one of the most popular shows on Public Access TV.

While gaining recognition, And That’s What’s Up television show obtained media access to the 2008 McDonald’s High School All-American Game in Milwaukee. At this event ATWUTV focused on how the future NBA stars of tomorrow gave back to the community and to those less fortunate today. The episode became one of ATWUTV biggest shows. After being able to cover these local events successfully it gave ATWUTV enough momentum to cover national events. Dub Tour, Circle City Classic, Jordan Brand Classic, SXSW music festival, and the Chicago Classic are among the events that And That’s What’s Up television show covers annually.

After four years of airing on public access TV, And That’s What’s Up television show decided to debut on WITI Fox 6. On July 13th, 2009 And That’s What’s Up television show broadcasted in 2 million homes with over 130,000 viewers  and became the #1 rated show for that timeslot. As a result And That’s What’s Up television show has become an unstoppable force among covering national and local events and airing an entertaining show about them.