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John Alexander Gardiner (born 01/12/1963) is a British born entrepreneur whose career has been spent predominantly in the mobile telephony industry.

Early Career
After leaving Bancroft's School, Gardiner qualified as an engineer and spent his early career in the motor industry, later moving into mobile telecoms following the launch of Racal Vodafone and BT Cellnet.

Twinchoice Limited
Gardiner founded Twinchoice in 1990 - a mobile phone accessory and distribution company.

Merger with Banner Telecom PLC and sale to European Telecom PLC
Gardiner merged Twinchoice with Banner Telecom PLC in July 1996 which was later sold to European Telecom PLC in 2000 for £15m.

e-pay Limited
Gardiner co-founded e-pay in 1999 - a mobile top-up company operating in the UK, China, Malaysia, Indonesia and Australia.

Sale to Euronet Worldwide Inc.
E-Pay was sold to Euronet Worldwide Inc. (NASDAQ:EEFT) in 2003 for $76m USD. At the time, e-pay were the largest electronic payments processor of prepaid mobile airtime top-up services in the UK and Australia with approximately 35 and 75 percent market share in each region respectively.