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YoMarketStore
YoMarketStore Ltd is a Ugandan multinational technology company that focuses mainly on e-commerce. Headquartered under YoMarketStore Hub. YoMarketStore was launched in Uganda in 2020 and operates across East Africa.

It currently serves consumers in Uganda and East Africa at large, as well as countries like the Democratic Republic of Congo, who want to purchase and sell their goods online.

History
In February 2020 after Uganda’s president, Yoweri Kaguta Museveni declaring a countrywide lockdown in the fight against the deadly COVID-19 pandemic, there was a need for supplying goods and services to different Ugandans especially in Kampala since movements had been restricted.

It all started as a glossary store that was supplying vegetable products mostly to customers in areas known to the rick of Kampala during the lockdown. After the lockdown, the glossary grew into an online market place and the idea was aimed at inviting different third-party vendors and help them conduct business online by selling their products directly to customers in their own identity at YoMarketStore.com.

YoMarketStore launched in Uganda as a social-first, mobile-centric marketplace where users can browse, shop, and sell. Integrated with logistical and payment support, the asset-light platform claims to make online shopping easy and secure for both vendors and customers.

The app-based platform launched a website in order to compete with other e-commerce websites in the region like Jumia, SubuulaOnline

, and Kikuuko Online. To differentiate itself, YoMarketStore offers online shopping security through its own escrow service called "Duka Lako La Soko(YoMarketStore) Guarantee", where it withholds payment to vendors until customers have received their orders.

Business mode
YoMarketStore first started as primarily a consumer-to-consumer (C2C) marketplace for glossary but has since moved into both a C2C and business-to-consumer (B2C) hybrid model.