User:Aussie Entrepreneur/sandbox

New Aim is an Australian e-commerce company. The company was founded in 2005 and is based in the suburb of Hawthorn in Melbourne, Victoria.

The company operates brands including Artiss, Devanti, Gardeon and Giselle Bedding. New Aim sells products through nearly 40 online marketplaces and retailer online channels in Australia and New Zealand. It sells products on marketplaces including Amazon, Catch, eBay and Kogan.com. New Aim’s customer base includes Big W, Costco Wholesale, David Jones, Harvey Norman and Myer.

In Australia, New Aim provides a drop shipping service for companies including Woolworths and Bunnings, where New Aim products purchased on their websites are sent directly to customers from New Aim warehouses. It also operates Dropshipzone, a drop shipping service provider, supplier and wholesaler to small businesses.

History
New Aim was founded in 2005 by Fung Lam and Werner Lui as recent university graduates. Lam and Lui met at a friend’s barbeque shortly after graduating and began buying items in bulk to resell together on eBay. Lam was using eBay to sell products from 2003.

The company started shipping small products from a garage that functioned as an office and warehouse. The owners, Lam and Lui, made up two of the three employees.

New Aim trades as Ozplaza on eBay. It was the second Australian eBay seller to receive more than 1 million pieces of customer feedback and the first in eBay's home and garden category.

In 2018, New Aim occupied 57,000sqm of warehouse space across five warehouses in Melbourne. Nearly half of New Aim’s FY18 revenue of $180 million was derived from its eBay storefront Ozplaza.

The dropship division of New Aim accounted for one-third of the company’s annual revenue of more than $300 million in FY21.

In July 2021, Lam bought out Lui's half of New Aim for $101 million over two years.

In December 2021, New Aim occupied 110,000sqm of warehouse space in Australia.

Awards and recognition

 * In 2018, New Aim was listed as the 82nd fastest-growing company in Australia by the Australian Financial Review Fast 100.
 * In 2019, New Aim was listed as the 349th largest private company in Australia by revenue by the Australian Financial Review.
 * In March 2020, New Aim was listed as the 49th fastest-growing company in Australia by the Australian Financial Review’s Fast 100.
 * In April 2020, New Aim was listed as the 205th fastest-growing company in Asia Pacific by the Financial Times.
 * In 2021, New Aim was listed as the 188th fastest-growing company in Asia Pacific by the Financial Times.
 * In 2022, New Aim was listed as the 308th fastest-growing company in Asia Pacific by the Financial Times.