User:AveryMcC/Brandy Melville/Evyn08 Peer Review

Hi Avery!
Overall, good article(: I am a seasoned Brandy Melville shopper haha and thought that you described the brand well! There are a couple kind of contradicting sentences that I highlighted for you and I suggested some basic edits throughout that just help with the flow in my opinion. At one point, you switched into first person ("I" and "my") so I rewrote that area to be a little more formal, per Wikipedia tone. I think that the intro paragraph could also be expanded, maybe referencing the controversy section a bit and talking more about the feel and aesthetics of the brand. And you don't need to put your citations in parentheses btw!! I made my changes in bold so you can keep track(:

-- evyn08

Brandy Melville is a European clothing and fashion accessories brand that caters to young women. The company was established in 1970 in Italy by fashion designer Silvio Marsan. The brand name and logo were inspired by a fictional tale of two lovers – Brandy, an American girl, and Melville, an English man who met in Rome and fell in love.

History
'' Brandy Melville's first retail store in the US was opened in 2009, bordering UCLA in the Westwood neighborhood of Los Angeles. By 2015, the brand had grown to 95 stores worldwide. '' (so this sentence is a little repetitive of the material in the next paragraph. honestly I would just delete this sentence and add Westbrook neighbored to the next paragraph)

Silvio Marson and his son Stephan founded Brandy Melville in the early 80s (in the intro paragraph you said the company was founded in1970, but this says 1980?) in Italy and opened its first US store in Los Angeles, bordering the UCLA campus and Westbrook Neighborhood. The business quickly grew wildly popular among young girls, in part due to their Malibu teen aesthetic. The Brandy Melville Instagram page currently has over 3.8 million followers and feature models that are white, long legged, young, and very very thin. The stores aesthetics match their brand advertising with a bleached wood theme and muted color palette, to align with the simple, low commitment,  and very affordable  (honestly I don't think the clothes are "very" affordable. maybe consider "moderately priced") clothes they offer. Although it may seem like the perfect place to grab a basic tee, many believe that the store is promoting unrealistic body ideals to young girls and women everywhere.

The company's products are sold in physical stores across the world, including Europe, the United States, Asia, Canada, the United Kingdom, as well as on the Brandy Melville website.

Controversy
During its rise in popularity, Brandy Melville has faced considerate controversy for its "one-size-fits-most" policy. Their clothes are tailored to a 25 inch waist and a 32 inch bust (add reference 2 here), measurements that are not widely representative of the vast majority of female consumers. Their most prominent buyers are young teen girls looking for trendy fashion from popular name brands. In 2014, according to Piper Jaffrays semiannual report on teen spending, Brandy Melville took the number one spot for up trending brands that year. '' This article will attempt to learn a bit more about the history of the company and see how it has continued to be one of the top brands in affordable fashion, even with all the negative press it seems to receive. '' (this sounds like an essay thesis. I would probably just take it out)

Brandy Melville has been described as trend-setting, relevant, cool and fast fashion. Most of Brandy Melville's apparel offers clothing in only one size except for select styles of jeans. Brandy Melville's "one-size-fits-most" policy has brought criticism and controversy to the company's reputation, as customers began to express distaste for their uninclusive clothing items. Brandy's product research team consists of teenage employees, starting at age 15, who attempt to keep the company's styles contemporary and in trend. The company does not use traditional advertising techniques and instead depend heavily on social media marketing and partnerships. The Brandy Melville Instagram account has 3.8 million followers.

Current operations and franchises
Brandy Melville currently has 100 locations across the world, 36 of those stores being in the US.