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Resilience in the Communications Field

Resilience Theory can be related to the field of Public Relations. Resilience is a communicative process that constructed by citizens, families, media system, organizations and governments through everyday talk and mediated conversation.

The theory is based on the work of Patrice M. Buzzanell, a professor at the Brian Lamb School of Communication at Purdue University. In her 2010 article, [Https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1460-2466.2009.01469.x "Resilience: Talking, Resisting, and Imagining New Normalities Into Being"] Buzzanell discussed the ability for organizations to thrive after having a crisis through building resistance. Buzzanell notes that there are five different processes that individuals use when trying to maintain resilience- crafting normalcy, affirming identity anchors, maintaining and using communication networks, putting alternative logics to work and downplaying negative feelings while foregrounding positive emotions. Each of these processes can be applicable to businesses in crisis times, making resilience an important factor for companies to focus on while training.

In Buzzanell's article, "Organizing Resilience as Adaptive-Transformational Tensions" she focuses on how resilience affects three levels of an organization- micro, meso and macro. Each of these levels can use proactive resilience and post resilience when dealing with crisis situations. Proactive resilience is dealing with issues at hand before they cause a possible shift in the work environment and post resilience maintaining communication and accepting chances after an incident has happened. Resilience can be applied to any organization.