User:Avi kr/sandbox

 (The Brand) X 

X is a brand based in the city of Bangalore(India). Initially into under-garments X is now branching into other lines of clothing and making its presence felt in the market via various retailing channels. Previously into under-garments for the tier two cities of India X now is stepping into the higher market in streaming with various online partners and other retail channels.

 About - X 

What started as a partnership in the garment outsourcing business between two individuals from different walks of life and absolutely different experiences turned into a small idea. The idea soon turned serious and now is in the process of becoming a success story of an idea that started with nothing. X is the brain-child of a young entrepreneur from the city of Jamshedpur, India. X is the brand holding of the company AV Enterprise and currently the Manufacturing and Marketing Rights of the brand is held by the firm Trance Line Global. The catch phrase used by AV Enterprise for all its endorsements is "Dream" signifying the thought behind its foundation.

 X-Concept 

X is a brand with a silent attitude and persona, believing in bringing not just affordable clothing for the people in India(at the moment) but bringing the best in quality for the nation that has ignored its needs in the export rush from the years that has gone by. Provoking a sensitive feeling within itself i.e."the maker of quality for the globe, deserve nothing but the best for themselves too." In a country that is high on exports X will rather look in-ward and try to "Dream" a new reality. A reality of self up liftment by working for ourselves and to better ourselves, "better than yesterday, everyday".

In a country of a billion ideas, we feel this "Dream" is to stay.