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Jeffrey Ng (born March 7, 1975), also known as Jeff Staple, is an American entrepreneur, graphic and clothing designer based in New York City. He is the founder and the creative director of Reed Art Department (formerly known as Staple Design Studio), a visual communications agency headquartered in New York City. Staple is also the founder of the fashion brand, Staple Pigeon and the retail store, Reed Space. He is also the host of the Hypebeast Radio's podcast Business of Hype.

Early life
Staple was born in 1975, in Middlesex County, New Jersey, to the parents with Chinese ancestry. He was born Jeffrey Ng but is more popularly known as Jeff Staple. He went to New York University to study journalism but dropped out after two years of studies in 1995. Later, he attended Parsons School of Design in Lower Manhattan, to study communication design, where he dropped out in 1997. While at college Staple worked as a data clerk at a local desktop publishing firm. He was also working as a graphic designer, creating album covers for Rawkus Records, a now-defunct record label.

Career
During his years at Parsons School of Design, Staple incorporated a startup where he began to express his art through silk-screen printed t-shirts. In March 1997, his hand-printed t-shirt designs were noticed by the manager of SoHo-based apparel company, Triple Five Soul, who placed Staple's first order of twelve t-shirts from the line. Subsequently, he received orders from Union in Soho and then very soon after, garnered distribution in Tokyo, Japan. Later that year, Staple founded Staple Design as a full-service design and clothing company. In late 1997, he launched Staple Pigeon, his own line of clothing focused on streetwear.

In 2001, Staple opened his first retail store in New York called Reed Space. In 2005, as the creative director of Staple Design, Staple collaborated with Nike, Inc. and launched a sneaker called the Nike SB Pigeon Dunk. The sneaker was launched on February 22, 2005, at the Reed Space boutique on Orchard Street, Manhattan, with thirty limited edition pairs of sneakers. On the day of sale, a riot broke out as the customers waited in queue to get their hands on the limited edition item. The riot is still known as the Pigeon Dunk Riot. Since then, Staple is often credited as being one of the forefathers of streetwear and sneaker culture.

Over the years, Staple led Staple Design in collaboration with the companies like New Balance, Burton Snowboards, The Timberland Company, Levi Strauss & Co., Puma, Cole Haan, etc.

In early 2020, along with Hiroshi Fujiwara and famed graffiti artist Futura 2000, Staple led the donation and fundraising drive for Black Lives Matter related causes. He also launched the One for Equality initiative which focuses on supporting racial equality. Later in 2020, Staple launched a scholarship fund at Parsons School of Design for the students from marginalized community.

Staple has also spoken and lectured at numerous universities and schools including Columbia Business School, Parsons, NYU, Pratt Institute, Fashion Institute of Technology and others.